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This site states the following, "For over 35 years in business, Gossett Alarm continues to provide security to families and businesses in Lake and Mendocino County." Our analyzers noticed that the web page also stated " Established in 1982, Gossett Alarm Company is committed to our clients security and perform quality alarm installation and service." The Website also stated " When you think of residential security, think of Gossett Alarm. Permanent homes, vacationsummer homes, modular and mobile homes, even motor homes and camping trailers have been protected by Gossett Alarm." The website's header had alarm as the most important keyword. It was followed by security, home, and business which isn't as ranked as highly as alarm. The next words the site uses is lake county. california was also included and might not be understood by search crawlers.